As a blogging coach, I got many questions about how to write catchy headlines. So many that I decided to put all the knowledge I’ve accumulated over 20+ years of copywriting and editing into one place, my new ebook.
I am excited to announce that How to Write Sticky Headlines: Secrets of the Copywriters is rolling off the digital press today!
You’ve heard it before. Your headline is the gateway to your content. If it doesn’t make your readers sit up and take notice, they will never get to your main article or blog post. Whether you are selling a product or service or trying to get more traffic to your blog, your headline matters.
You can’t judge a book by its cover?
Actually, that’s wrong. You can— and people do every day. At the Barnes and Noble megastores, at your neighborhood book shop, on Amazon.com. A book may contain the secrets to the origins of the universe, but no one will read it if the title doesn’t hook them.
Same thing with your blog post. When it lands in your subscriber’s inbox or their Google Reader, it’s competing with every other message, every other blog post, every other headline. Your readers will skim and scan, looking for the one that catches their interest enough to click through. If that doesn’t happen, you have wasted all the heard work you invested in writing the post.
In the business, we call it a “sticky” headline. It’s one that reader can’t get out of her brain. It intrigues her. It calls to her. Makes her just have to read your article.