If you’ve been reading my blog for any length of time, you’ve noticed something. I am a huge fan of high-quality posts—put out consistently.
Of building a blog community that people will want to hang around in.
Of serving up helpful stuff. Of telling stories that educate, engage, and, yes, even entertain.
The ‘experts’ who tell you how to get 5,000 new blog subscribers in one month are like those shysters on Twitter who tell you that you can get a bazillion new followers in 24 hours.
If (and there is always an if) you follow their proven methods.
Problem is, their ‘proven methods’ often involve a chain letter mentality and working with people who like to play tricks.
Like following someone and immediately unfollowing them, so the number of people you follow is outrageously low and your followers (whoever and wherever they are) are in the thousands.
But for what?
Whether on Twitter or on your blog, is it really helpful to have masses of people who don’t care about you, who never read your stuff, who would never hire you or engage you in a conversation?
It’s better to have 100 involved, excited readers than 5,000 who visit, but don’t hang around because they don’t really care about you.
So you don’t want an audience of thousands. All you really need is a core group of interested readers interacting with you and each other. And that is how you build your community.
Reach out to the right people and build from there
Of course it depends on the goal of your blog.
But if you want an engaged community, if you want readers who love your stuff and can’t wait to tell their friends about you, you need to focus on finding that niche audience and writing about the topics they are passionate about.
Two ways to get traffic are: 1) pulling readers in with headlines and keywords that will attract the people googling those topics and 2) creating kick-ass content and pushing it out through social media and other avenues.
Both of these strategies will work. Except that #1 is useless if you don’t have the quality content (#2).
You need to work on #2 first.
People often ask me how I grew my audience.
And I say, one reader at a time.
Before you click away from this post because it’s too depressing, let me just say one more thing.
You don’t have to be perfect from day one. You don’t have to worry and fuss about every word you write.
Just try to do one little thing to make today’s post better than yesterday’s. Try one small change to make tomorrow’s post better than today’s.
And before you know it, you’ll be on your way to building your community—with good content and an openness to your readers and their needs. That will take you a long way toward reaching your blogging—and your traffic— goals.
Now I’m asking what you need
I’m taking my own advice today.
I’m planning a webinar with my best advice on how to make your blog more successful. I’m asking you a few questions because I want to be sure I help bloggers with the exact problems they are having.
I’ll choose the most interesting response left in the comments and give that person a free copy of my ebook, Guide to Showing Up Online (a $17 value).
Okay. Here are the questions:
1. What is your blog’s URL (address)?
2. How long have you been blogging?
3. What is your blog’s goal/mission?
4. What is the biggest problem you are having on your blog?
Leave your answers in the comments section. I’ll choose the most interesting comment and will announce the winner in this Friday’s post.
As always, thanks for being a part of this caring community.