I’ve been writing quite a few guest posts lately. I blogged about ‘inventing’ subscribers if you don’t have enough, about why first graders would rule the blogging world and about what Hollywood can teach us about writing a better blog tagline.
I love writing guest posts because they challenge me to find just the right angle for a slightly different audience of readers.
What guest posting can do for you
Is it really worth a blogger’s time, writing all those guest posts? What do you really get from it?
Well, for starters, I got:
Spikes in traffic to my own blog. When I look at my Google Analytics stats, I’ve seen double and triple the site traffic if a post intrigues the readers on the guest site. Because they click through to find out more about me. And some of them become subscribers and commenters on my own blog.
More credibility. What better way to show my blog coaching prospects how much I know and how I can solve their problems? And the ‘social proof’ that comes with someone else promoting you on their blog? Priceless.
A chance to build my brand. More people get what it is I do and what kinds of people I like to help. It’s been especially helpful since I harrowed down to the specific niche of blogger and blogging coach.
6 quick steps to writing your first guest post
1. Start with blogs you know.
The right person may be right under your nose. Who has a blog with a similar or complimentary audience as yours? That’s a good place to start.
2. Do your homework.
Find the blog you’d like to post on before you write your post. Get involved. Read. Comment. Become known by the blogger. It’s the best way to become recognized.
And don’t assume it always has to be in your specific niche. I guested on Becky McCray’s Small Biz Survival blog, but it wasn’t on blogging. I wrote on the things I learned when I moved my business to a small island.
3. Be sure your site is ready for more eyeballs.
This is a common mistake. Take advantage of the increase in visitors you’ll get when people click on the link in your guest post to learn more about you.
Be sure you have an intriguing about page and some kind of prominent call to action on your blog’s home page, like a visible, in-your-face subscription sign-up box.
4. Offer choices of topics.
Make it easy on the blogger you want to guest post for. Study her blog, then offer 2-3 suggestions for topics and let her choose. And always ask for the preferred word length.
5. Create and submit your post.
Remember that you are not selling here. You are adding value. Find an interesting topic and give it an original twist. Make your post title search engine-friendly by throwing in a couple of keywords.
If your post is not accepted, don’t take it personally. Ask for feedback and whether the blogger would be open to a rewrite or a new submission. If not, move one. There are many other blogs.
6. Promote the heck out of it.
This is the most important step. Tell everyone you know about your guest post. Provide a direct link to it to make it easy for your friends and colleagues to read and leave a comment.
Share it on social media sites like Facebook and Twitter. Your host bloggers will by impressed by—and grateful for—the additional readers.
What about you?
Have you ever written a guest post?
What’s holding you back?
What else do you need to know?
Did you find this helpful? Go to the top right of this page to subscribe to CatsEyeWriter blog so you don’t miss a single post.