We have come to expect free from the Internet. Lots of free.
Google reinforces this nicely with their little search box that asks, “What are you looking for today?”
They help you find what you need.
And you don’t get a bill from them.
Because people don’t expect to have to pay for the solutions they find on the Web.
Or do they?
Do you have a goal for your blog?
My article on Biznik.com, 12 Reasons Your Blog Isn’t Making Any Money, started a lively discussion last week— on what a blog is, what its goal should be and whether anything should be sold on it.
Entrepreneurs—and I include people like artists and writers who have things to sell here—are attracting readers with a goal in mind.
Sometimes they want to build a core group of fans who are open to the solutions they provide and the products they make, whether it’s a marketing plan, a piece of sculpture or a book.
Other times, they just want to make enough money from their blogs to cover the costs of operating them. And that’s cool, too.
Are you a blogger? Or a business that blogs?
In the comments on my article, Rusty said:
Even though I have a blog and I use it to promote my business, I’m not necessarily a blogger. I write blog posts to support and build my business—not to make money directly from blogging.
Your article made me realize that I have never referred to myself as a ‘blogger.’
My blog is ‘monetized’ in the sense that it sells my books, podcasts, workshops and conferences I’m participating in. I started a separate blog six months before my book was released and have a third blog that is my online design portfolio.
If you are a graphic designer, like Jeff, you blog to sell your books. You also blog to show your readers how much you know and how you can help them solve their design problems.
And in that way, you bring in new clients. So, technically, doesn’t that mean you are making money from your blog?
I think so.
If you are a PC technician and have another business that helps start-ups, like Rusty does, wouldn’t it make sense if your blogs helped people with those issues? And might you be trying to attract paying clients through your blogging?
I think so.
If you are an aspiring author, maybe you are blogging to develop an audience, a core group of fans—and future buyers of your books.
So in a sense, directly or indirectly, you want to see some kind of return with your blog, right?
Have you thought of ways to get a return on your blog investment?
If you want to eventually guide readers to your products and services, if you need to support the time, effort and lost “billable hours” it takes to produce quality, high-value blog posts, if you are a writer or artist who wants to showcase—and sell—your work, but you want do so with integrity, stay tuned.
I’ll be giving you some ideas for doing that in future posts.
What about you?
Do you see a distinction between bloggers and business owners (or writers or authors) who blog?
If you have a blog, is it bringing money in—either directly or indirectly?
Do you eventually want it to?
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