How to Get More Blog Traffic from Pinterest: The Power of Photos

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As a wordster, my favorite TV game show in the world was The $100,000 Pyramid. It started out as The $10,000 Pyramid, but, you know, with inflation and all, they had to up the ante.

The best part was the final round, The Winner’s Circle. One player, with hands strapped to the chair’s arms, so they couldn’t give away the answer with a hand gesture, would give the clues and her partner would have to guess the category the words fit into.

And if they got through all six categories, they won the big bucks.

Here is an example:

Player One: “summer dresses from magazines, no-bake brownie recipes, pictures of wedding gowns, colorful travel photos, pictures of yoga poses…” 

Player’s Partner: “Wait, Wait. I think I know. It’s things you would find on Pinterest!”

Visual sweep: the world of  Pinterest

Maybe it’s because we are losing our ability to focus. Or maybe we are discovering the deep, universal power of photos to evoke memories and emotions. Whatever the reason, Pinterest, the site that can be compared to a digital bulletin board, is the newest social media craze.

With very little thought and just a few seconds of our time, we can pin images from practically anywhere and share our most passionate interests with the world. We can follow other people’s boards, leave a comment and repin the things we find most interesting, creative or inspirational.

But did you know that your blog post photos can bring loads of traffic from Pinterest?

You say you don’t have any time to join yet another time-sucking site? Well, copyright violation issues aside, here’s the beauty. You can set up an account, create boards, and start pinning yourself. This incomparable post by my friend Sarah Arrow at For Bloggers By Bloggers will show you how.

Or, you can just post great visuals and interesting images to  your blog and people will find them and share them on their own Pinterest boards.

I created an account but haven’t had time to do any pinning myself.

But I then began to notice something in my blog stats. I was getting lots of referrals from Pinterest back to my blog. Someone else was finding my photos and liked them enough to pin on their boards. And when I took a closer look, I saw that they were being repinned by others—often multiple times.

But is it the kind of traffic you want?

Might be. Might not. In my case, I am always looking to attract more readers—bloggers and writers— who are trying to figure out this blogging thing. If I draw people to my blog from photos shared on Pinterest and, once they get there, my content is relevant to them, I’ll very possibly pick up some new subscribers.

Case in point. Recently, a mommy blogger began pinning a lot of photos from my posts. For instance, this photo that she pinned, was the one from my post, “How to Write an Irresistible Blog Bio.” And from the original pin, it was repinned by others on pages labeled “ideas for business,” “Blog Stuff,” and “blogs.” :

As a mom, it was the photo of two cute little kids that pulled her in. But others followed the link to the post and repinned it on their blogging tips pages. And I got increased exposure for my blog and, possibly, even some new subscribers.

5 Ways to make your blog post photos Pinterest-friendly

Take a lead from the color-splashed, glossy magazine covers, or even the most appealing photos you see in the ads inside. :

1. Go big and use full color.

The nice thing about buying professional (stock) photos for your posts, is you don’t need to purchase the biggest size. Usually the smallest (least expensive) size will do and you can blow it up without losing the clarity.

2. Evoke emotions.

Often I look for a photo that will make my readers feel something. It could be anger, it could be joy, it could be something else. Photos that appeal to an emotion will attract more readers and those readers will remember the photo (and your message) longer.

3. Tickle the funny bone.

Photos that make people smile help you bond and connect with your readers. When we laugh together, we just feel closer to each other.

4. Surprise.

Sometimes a photo can even get people to think in a different way about an issue or topic. It catches your readers off guard and that makes them more open to your ideas.

5. Make people curious.

Sometimes I choose a photo that doesn’t always match my post title, but will make sense after people have finished reading my post. The key here is to make them wonder, now why is that particular photo here? And they will have to read your content to find out.

You’ll find visual examples of some of these strategies in a post I wrote at For Bloggers By Bloggers: 5 Ways the Right Photo Can Get You More Blog Readers.

The rules for enticing photos in blogs apply equally well to Pinterest.

What about you?

Are you getting any traffic to your blog from Pinterest?

Do you think it may be because of your photos—or something else?

Comments

  1. says

    I have to say, I haven’t really spent anywhere near enough time on Pinterest. I’d love to, as I see it as being a really cool place for ideas and inspiration – but time is not a friend at the minute.

    At least I don’t have Google+ to worry about… ;-)

  2. says

    Ha! Went to submit, but it was gone!

    The thing about Pinterest that I like is that I don’t have to spend time there, but other people who like the photos from my blog posts are sharing them.

    And Google+? Yeah, the jury is still out on that one. : )

  3. says

    Thanks for the mention Judy.

    I have a small workaround for one of my pin boards. Am not ready to go public with it yet but its a great timesaver for bloggers.

    Ps will pin that cute pic in this post :)

  4. says

    Judy, Thanks as always for your thoughts. I know that by reading them, I am a better blogger. As visibility goes up so do expectations in my head to keep improving.

    I’m behind in reading a few of your latest posts, so Pinterest caught might attention – and now I’m back. Thanks.

  5. says

    I was one of those that doubted if Pinterest could be important for bloggers and companies. But as I explore and try it out more, I think I can see – as you say – how and why it can drive traffic to one’s content.

    People are very visual by nature, and I saw some data that sharing of images on Pinterest (re-pinning) is huge versus say people who re-tweet. I am seeing traffic starting to come from Pinterest as I post images from blog posts and some content on what the post is about.

    Clearly the more visual based the blog, the more this will work

    • says

      Gary,

      You are right. If a blogger has great content, but no (or low-quality) visuals/images with their posts, they are less likely to be shared on Pinterest. Glad to hear that you are starting to get some traffic from Pinterest. I figure it’s just one more way to get more visitors to our blogs.

      I haven’t been able to make time for pinning. That’s why when others started pinning my stuff, I was ecstatic.

  6. says

    I’ve been avoiding Pinterest because it seemed like a big time sucker. But you make a great point – it takes only a minute to pin our OWN photos, and possibly draw in readers.

    I’ve already noticed my posts with photos have the most pageviews…

    • says

      Colleen,

      Good to see you here. I haven’t studied best practices for Pinterest (yet), but some of the advice out there is to avoid being too self-promotional (in other words, pin other people’s stuff rather than your own). But if you have intriguing photos, others will naturally want to pin your stuff and there you go. I think that getting your stuff shared by others is so much more powerful. Still trying to figure it all out. : )

  7. says

    I have received many visits to my blog becuase of Pinterest and I find that people are repinning my own photos – so I now know that I have to do more. I also have an e-newsletter where I have many photos and I think that if I repin from those newsletters online, I may get increased subscribers from it.

    Thanks for your very insightful posts – I read your blog as often as possible!

    Linda

    • says

      Linda,

      That’s an interesting thought. So the link would take people to a page to subscribe to your newsletter?

      Glad that Pinterest has turned out to be a source of traffic for you. In my referral stats, it’s not in my top 10 yet but it’s gaining ground each week.

  8. says

    Hi Judy…I just tried to “pin” from the website where my e-newsletter is stored. Guess what? I cannot “pin” from it. And I’m a bit “pinned off” pardon my bad pun. These are my photos that I took – it’s my work…I don’t know why Constant Contact is not allowing me to pin from my own newsletter. It would certainly get me new subscribers. I am going to email them to ask “what up with that?”

    I pay a pretty penny to have that service – I think I should be able to pin from it…don’t you? I wonder if Aweber is like that as well. Maybe they are afraid of copyright issues? Don’t know!! Will let you know!

    Linda

    • says

      Not sure how that would work with an enewsletter, Linda. From what I can see, Pinterest is all about finding other people’s stuff on the web and pinning their favorite images. And since your eletter is subscription-based, how would they find it and if they did, how would they credit you—with what link?

      I am admittedly a Pinterest newbie. In fact, I don’t even use it myself, so I may be missing something here.

      • says

        Hi again Jusd. I contacted Constant Contact and they told me there should be no problem since my newsletters get archived on the web. I did have a problem with it though – the “Pin it” label never came up. But when I went back to one of my archived e-newsletters and tried about 15 more times – it finally worked. It was a bit weird though because the label (or header, not sure what you call it) that usually comes up in the center of the photos – never came up. I just kept clicking and it finally worked. However, some of the photos, when I clicked on them, just brought me back to the web page of my newsletter. So – I am baffled why that happened. Some I was able to pin and others…not. I am not sure if it’s the fault of Pinterest or the fault of Constant Contact. Wish I knew!!

        Thanks…Linda

  9. says

    Huh. Pintrest. I have been reading a lot of blogging, business and other sites lately and everyone is talking about the pinboard. It has to have some massive valuation by now.

    I hear you. Great glamour shots are going to get attention for sure. Maybe need to try it but like Danny said, it’s tough to find the time. Like any medium you really do need to spend time at it, don’t you?

    I am using tumblr the same way but not really seeing the results you are. Maybe that’s ’cause I am still relatively unkown.

    Good tips for photos tho. I love to add photos to my blog posts. It helps to emphasise the story. Thanks Judy.

    • says

      Ralph,

      Great to see you again. What I like most about Pinterest is that you don’t have to be active there. You just have to have visuals that attract other people.

      I spend lots of time on my blog post photos. I enjoy that part as much as the writing. : )

  10. says

    I’m not using Pinterest much at this time and I don’t have many pictures on my posts but it’s true that pics do help to get traffic as I saw on another website where I have some articles. I just hope Big G won’t buy Pinterest to maintain the monopoly over sharing and finding images on the net. Given Pinterest TOS they seem to match pretty well. ;)

    Probably, as Bob already told me, it’s time to add more images to my blog, it can’t hurt.

    • says

      Haha. Google and Facebook, the two bullies in the schoolyard.

      On the use of images overall, I can just say that since I started paying more attention to that, I have had so many comments from readers on how they almost can’t wait for the next post, wondering what photo I’ve found. So, the photo pulls them in, but, of course, the content will keep them there. And, yeah, @bobwp gives some good advice every once in a while. : )

  11. Sandy says

    I agree with your tip on using emotion-provoking photos. With a large number of photos pinned in Pinterest boards, you have to think of ways to make your photo stand out.

    • says

      Agreed. Photos with an emotional pull not only stand out more, but they are remembered longer because they touch the core of our being—our feelings.

  12. says

    I was a skeptic about Pinterest but it has been a great addition to my social media platforms. It really does stimulate my mind and helped to generate ideas.

    • says

      I love what you are saying, Jack. I’ve discussed photos and creativity before with readers. Some people say that a cool photo has actually given them an idea for a new post, rather than the other way around. If I had another go-round in life, I would want to be an artist/painter/photographer type. Hopefully one of these days I’ll get around to pinning rather than being pinned. : )

  13. says

    Completely, absolutely in love with Pinterest, but I have to say I haven’t seen much traffic from it. Weird, cause I feel like the images on my site are pretty strong.

    • says

      That’s the funny thing about Pinterest. Some people just like to see the cool images and repin them elsewhere. Others want to follow the source back to see who is connected to the photo. And I also think it depends on whether the person doing the repinning gives you credit for the image by including a link to your site.

    • says

      Ah, yes, the Livefyre issue. I conducted a survey, let the results sit and gave myself a little more time to hear from my readers. There were just too many people who said they wouldn’t join the conversation by leaving a comment if they had to register/sign in or link their Twitter or Facebook accounts. I decided to remove the Livefyre system. May reassess it again down the road. There were also people who didn’t like the fact that you have to have your Livefyre account on their blog in order to get a link back to their site and/or latest blog post.

  14. says

    Got it. That’s why I was hesitating, too. I have Comment Luv, but I want to be able to individual comments and have an email sent to commenters if they are replied. Any suggestions?

    • says

      Okay, I think I understand what you are asking. With Comment Luv, readers can check the box to receive follow-up comments but that way, they get EVERY comment, which they might not want.

      My friend Marcus Sheridan at The Sales Lion blog swears by a plugin, I think it’s called ReplyMe, that sends an email automatically when someone replies to your specific comment. But my husband and biz partner, @bobwp, has a word of caution. This plugin has not been updated since 2009 and the latest version was made to be compatible with the 2.7 version of WordPress. (And WordPress is launching their 3.4 update soon.) So I’ve heard there are some bugs to deal with with ReplyMe right now. That’s about all I know.

      • says

        Thanks! Sorry I just used your comments as my own personal question and answer session. I hope you don’t feel violated. :) I just need to do some comment area experimenting…

  15. Lally R says

    Great website. really great tips. Besides the above mentioned, I consider very effective any or all of the followings: 1) Using Opt-In Lists; 2) Organic Search Engine Traffic; 3) Getting Traffic Through Traffic Exchanges; 4) Writing Articles ; 5) You tube Videos. See you later.

  16. says

    Pinterest’s popularity explosion has really shown how important it is to be aware of new internet phenomenons – which budding social media site will be the next big thing?

    • says

      Yes. Being open and paying attention to the new sites and trends can help you decide which ones have a potential for bringing you more traffic.

  17. Lally R says

    Hi JUDY. I am really impressed about your “Blog Photo Approach”, and the use of PINTEREST for that purpose, so you can get more traffic from visitors. This is really good. I feel more inspired, and now I am working in that approach plus: 1) How to find websites that have a lot of traffic, so I can post my ads; 2) How to Get more leads from Buyers, Sellers and Social Media (Twitter) to send ads; and 3) How to Get more exposure from other websites and get more leads. I am pretty sure I will find the way so I can accomplish more. Thanks

  18. Lally R says

    Hi JUDY. Your “Blog Photo Approach”, rocks and the value of PINTEREST is fantastic. All the details in your approach are awesome and I agree with all of them. It is really fantastic. Also -even though it might sounds too aggressive- I would like to add with new personal approach as I said before: “Get highly trafficked websites, so you can post your ads (products or services) or your own website and get more traffic; Get leads from Buyers, Sellers and Social Media (Twitter) and put your website; and Get Exposure from and to other websites, so you can get emails (more leads) from these websites and promote the products and services you have in your website.
    Anyhow, I think that these three additional ways can allow anybody get more traffic for your website and you to promote massively your products or services you have so you can create “Multiple Streams of Income as possible”
    It sounds so challenging but I think it is doable.

  19. says

    Hi. Getting Traffic from the Internet is EVERYTHING. And you can use different tools, techniques and strategies. We have PHOTOS, videos, Keywords are vital, as well as placing great KEYWORDS  in your articles, do guest Blogging, post at social media sites, or in your own websites or blogs, so you can generate traffic for free. Also, if you placed the best ranked Backlinks in your website and your blog, you can increase your traffic too. A extra tips I got a few days ago, tools such ping.fm and animoto.com will help you to improve the content of your website and get more traffic. Yesterday a friend of mine asked me. Why do I have to get Highly Trafficked Websites? What is the purpose to get them? The answer is, if you get them instantly it will be easier for you to contribute first with your ideas and them post your products and services or whatever you want to promote. But with two clicks you get a list of the most RANKED websites in the world or local if you want. Then, when somebody go to this sites (with high traffic in the world) and see your postings, they will click your POST (about your product and service), you will be able to have a HIGH rate of conversion or more sales to be more specific. Also, this great software help you to get more leads such Buyers, Sellers and from Twitter. It is huge. Plus more benefits. Check inside the blogger and get free Training and more information.  http://gettraffic-leads-exposure.blogspot.com

  20. says

    I found out that “Video and Photos (Pinterest) approach” can help you to boost your website traffic, and build great inbound links in the short term. Also, I can see very interesting the use of Syndication and high PR Backlinks can leverage more traffic. But what I am really impressed is about the variety of uses of a software, called Prometheus, which help you to promote your blog or website in a very creative way. Instead of spending a lot of money to buy a list of highly trafficked websites, you can use this software to get them, in just a couple of clicks. Then, you can post your valuable ideas and/or comments at these “Top Ranked Websites”, and finally add your website where you have your products or services you provide. In this way you can get several more traffic and inbound links a week at the same time. Also, this software Prometheus, will help you to get a lot of LEADS from Buyers, Sellers and Twitter; and find hundreds of emails with the tool Pandora. It is really great. Please feel free to give a feedback at my blogger at  http://gettraffic-leads-exposure.blogspot.com

  21. says

    Submitting your comments to another blog is a great way to create traffic. What about this. Can I get high PR Backlinks in this way?  1st) Place the keywords you need to target in this software, 2nd) Get a huge list of H ighly Trafficked Websites in the world, and 3rd) Place your comments on those websites or blogs.  That’s all. You will see how much traffic you can get it. That is great. Also with this tool, You can get Leads, more Traffic and more exposure for your website. With this approach you can dominate Google. I am completely sure that this tool can help you. Pls check blog:  http://gettraffic-leads-exposure.blogspot.com

  22. says

    Internet is all about “How to get traffic”. I think like Ping FM and the videos either videos sent to YouTube or created by yourself as in Camtasia can help you to create traffic, but I found a much better tool that help you 1) To find the top trafficked websites of the world and then with your weekly contribution you can add value and post your website in your comments. I prefer the latter because it is much easier and you can find PR 7 or PR 9 where you can get those Backlinks related to your webpage; 2) To get a lot of LEADS from Buyers, Sellers and Twitter; and 3) More leads from Pandora tool. I hope it can help you in some way.  http://gettraffic-leads-exposure.blogspot.com

  23. says

    LinkedIn is not only designed to show resumes, look for jobs and associate with people regarding your profession or occupation. You can find some LinkedIn Groups that might match your real interest as a great source of traffic, without committing the sin of becoming a spammer. Make a research within LinkedIn groups, and get approximately 10 to 20 groups, then post relevant comments to these groups without placing your website or blog at the beginning. Keep in mind that these posts must be helpful, creative and get involved in the forum or discussion thread. Do this for at least 5 to 6 times and then you can add your own website or blog; or include them in your personal profile to everybody in that group. These posts must be helpful, creative and get involved in the forum or discussion thread. http://gettraffic-leads-exposure.blogspot.com

  24. says

    Lead generation is a marketing term used, often in Internet marketing, to attract interest and create consumer about products or services of your business. Leads can be generated in different ways such as: list building, e-newsletter list acquisition videos, free subscription, etc. There are many to generate leads and you have to advertise to get them, but may also include non-paid sources such as organic (the free option) search engine results or referrals from your friends, and existing list of customers. Businesses strive to generate “real quality leads”. A Quality Lead is usually determined by the tendency of the inquirer to take action to purchase your product or service. A great software will help you to save time and money you can achieve better results. Please find more information at http://gettraffic-leads-exposure.blogspot.com

  25. says

    Web traffic is the amount of data sent and received by visitors through a web site, and web traffic has been the largest portion of Internet traffic. How to determine the web traffic in a webpage?  By the number of visitors and the number of pages they visit. Search Engine Optimization and special websites monitor this incoming and outgoing traffic and also which pages are most seen and you can see the popularity of your webpage and its respective trends. There are many ways to monitor this traffic and the gathered data is used to help structure sites.
    Some companies charge you some fees or offer you to place some advertising to get your web page more traffic, which means more traffic or more visitors; and some offer you to increase your web traffic through inclusion on search engines and through search engine optimization. I found a great software that will help you to accomplish this and more.  Please visit http://gettraffic-leads-exposure.blogspot.com
     

  26. says

    This design is steller! You definitely know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog
    (well, almost…HaHa!) Fantastic job. I really loved what you had to say,
    and more than that, how you presented it. Too cool!

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