As a wordster, my favorite TV game show in the world was The $100,000 Pyramid. It started out as The $10,000 Pyramid, but, you know, with inflation and all, they had to up the ante.
The best part was the final round, The Winner’s Circle. One player, with hands strapped to the chair’s arms, so they couldn’t give away the answer with a hand gesture, would give the clues and her partner would have to guess the category the words fit into.
And if they got through all six categories, they won the big bucks.
Here is an example:
Player One: “summer dresses from magazines, no-bake brownie recipes, pictures of wedding gowns, colorful travel photos, pictures of yoga poses…”
Player’s Partner: “Wait, Wait. I think I know. It’s things you would find on Pinterest!”
Visual sweep: the world of Pinterest
Maybe it’s because we are losing our ability to focus. Or maybe we are discovering the deep, universal power of photos to evoke memories and emotions. Whatever the reason, Pinterest, the site that can be compared to a digital bulletin board, is the newest social media craze.
With very little thought and just a few seconds of our time, we can pin images from practically anywhere and share our most passionate interests with the world. We can follow other people’s boards, leave a comment and repin the things we find most interesting, creative or inspirational.
But did you know that your blog post photos can bring loads of traffic from Pinterest?
You say you don’t have any time to join yet another time-sucking site? Well, copyright violation issues aside, here’s the beauty. You can set up an account, create boards, and start pinning yourself. This incomparable post by my friend Sarah Arrow at For Bloggers By Bloggers will show you how.
Or, you can just post great visuals and interesting images to your blog and people will find them and share them on their own Pinterest boards.
I created an account but haven’t had time to do any pinning myself.
But I then began to notice something in my blog stats. I was getting lots of referrals from Pinterest back to my blog. Someone else was finding my photos and liked them enough to pin on their boards. And when I took a closer look, I saw that they were being repinned by others—often multiple times.
But is it the kind of traffic you want?
Might be. Might not. In my case, I am always looking to attract more readers—bloggers and writers— who are trying to figure out this blogging thing. If I draw people to my blog from photos shared on Pinterest and, once they get there, my content is relevant to them, I’ll very possibly pick up some new subscribers.
Case in point. Recently, a mommy blogger began pinning a lot of photos from my posts. For instance, this photo that she pinned, was the one from my post, “How to Write an Irresistible Blog Bio.” And from the original pin, it was repinned by others on pages labeled “ideas for business,” “Blog Stuff,” and “blogs.” :
As a mom, it was the photo of two cute little kids that pulled her in. But others followed the link to the post and repinned it on their blogging tips pages. And I got increased exposure for my blog and, possibly, even some new subscribers.
5 Ways to make your blog post photos Pinterest-friendly
Take a lead from the color-splashed, glossy magazine covers, or even the most appealing photos you see in the ads inside. :
1. Go big and use full color.
The nice thing about buying professional (stock) photos for your posts, is you don’t need to purchase the biggest size. Usually the smallest (least expensive) size will do and you can blow it up without losing the clarity.
2. Evoke emotions.
Often I look for a photo that will make my readers feel something. It could be anger, it could be joy, it could be something else. Photos that appeal to an emotion will attract more readers and those readers will remember the photo (and your message) longer.
3. Tickle the funny bone.
Photos that make people smile help you bond and connect with your readers. When we laugh together, we just feel closer to each other.
Sometimes a photo can even get people to think in a different way about an issue or topic. It catches your readers off guard and that makes them more open to your ideas.
5. Make people curious.
Sometimes I choose a photo that doesn’t always match my post title, but will make sense after people have finished reading my post. The key here is to make them wonder, now why is that particular photo here? And they will have to read your content to find out.
You’ll find visual examples of some of these strategies in a post I wrote at For Bloggers By Bloggers: 5 Ways the Right Photo Can Get You More Blog Readers.
The rules for enticing photos in blogs apply equally well to Pinterest.
What about you?
Are you getting any traffic to your blog from Pinterest?
Do you think it may be because of your photos—or something else?