I just got my copy of Best-Kept Marketing Secrets: 100 Experts Dish With Their Marketing Tips. It’s a free e-book with jewels from some of the best and brightest in the field of marketing. Wait a minute. How did I get in there? (I’m on page 11, in case you’re curious.)
You can download a copy of it by clicking here. Anita Campbell, Publisher of Small Business Trends, has gathered in one book tips from the likes of Seth Godin, Brian Clark from CopyBlogger, Guy Kawasaki, John Jantsch of Duct Tape Marketing fame, and Yaro Starik, not to mention 95 others, including Campbell herself.
In case you don’t have time to read all 33 pages right now, Campbell synopsizes the content around three broad concepts as they relate to solopreneur/small biz marketing:
1. Simple and inexpensive works best. No complex strategies here. Many of the tips take nothing more than your time to implement. Others are not exactly free, but quite affordable.
2. Honesty and attention to building relationships are essential. For the solopreneur and small business owner, whose customers frequently number under 100, friendliness, accessibility, authenticity, and relationship building are key to keeping the customers you have.
3. Creative online marketing can play an important role. Solopreneurs with limited marketing budgets would be wise to read and incorporate some of the many tips for reaching their target customers with online tools.
While none of the tips in the book may take you by surprise (or then again, maybe some will), I think you’ll be rewarded with a greater sense of all we small businesses do day after day to get “that marketing thing” right.
What’s more, I found several new ideas I’m excited about trying. Happy reading!