The Hollywood Guide to a Better Blog Tagline

 The Hollywood Guide to a Better Blog Tagline

Some of us watched the inflated, over-the-top, “I’m good.” “No, you’re good” Oscars this spring. I did not. Since my daughter was in the biz, the glamour is gone.

I do remember, however, seeing the blow-by-blow on the front page of cnn.com. And watching the trailers on the Web, I couldn’t help but think.

Those folks in Hollywood know how to do some things well, like sell their product in one line. They know how to entice us in 25 words or less.

They know how to pitch a movie idea—to the producers and to their future fans.

How thinking like a screenwriter can get you more blog subscribers

The scribes in Hollywood have it all figured out. They know that their screenplay can be the next Titanic, full of snappy dialogue, rich characters and amazing plot twists.

But when they pitch their idea to an agent or producer, the first question they will get is, “So, what’s this script about?”

If they can’t sum up their story in one sentence, in 25 words or fewer, they will have doors slamming on them all the way up and down Hollywood Boulevard.

They need a tagline.

Whether they mail it to an agent (who passes it along to a lowly “reader,”) or they pitch it in person, they need it.

And it had better be powerful, catchy and memorable or the game’s over before it begins.

What bloggers can learn from Hollywood writers

When my daughter got a few bit parts on Seinfeld (and sadly ended up on the cutting room floor), I began to watch the show more closely. The more I paid attention to the marketing part, the more I saw that they had genius writers.

Do you remember the Seinfeld tagline?

the show about nothing

And, really it was about nothing, just like our lives are as we meander along, often focused on the silly, small stuff. We got the essence of that show from a four-word tagline.

Going back aways, do you remember the 1980s American sitcom Family Ties? Michael J. Fox got his start in acting on this show, playing the conservative, Nixon-loving Alex P. Keaton, son of ex-hippies Elyse and Steven Keaton.

The writers encapsulated the essence of this show in just four words: “hip parents, square kids.”

Movies also do an amazing job with their taglines. We see them on the theatre’s movie posters and in the trailers.

Take The King’s Speech‘s tagline: When God couldn’t save the King, the Queen turned to someone who could.

Or The Social Network: You don’t get to 500 million friends without making a few enemies.

(That one is brilliant, just brilliant.)

Does your blog have a tagline?

Your tagline is your blog’s main message. It is usually one of the first things people see because it’s normally in the header, right below the blog’s name.

It is your goal, your promise, your brand. It should tell your blog visitors instantly what your blog is all about.

Because they are click-happy and unless they can see some value in sticking around, they’re outta there.

I don’t like keyword soup, so I don’t stuff my taglines with search engine food. There are plenty of other ways to feed the SEO gods. As an example of a writing blog tagline that works, I point to my friend Larry Brooks of Storyfix.com.:

get it written. get it right. get it published.

Larry writes novels and talks about the writing process on his blog.  When you land on his home page, you know right away what his blog is all about.

He gives his readers tips on how to manage the writing process and get the work done (get it written.). He teaches form and structure so your plot doesn’t fall apart (get it right.).  And he helps you explore publishing options and find the right one for you (get it published.)

With those three bold statements, I get a sense of his brand: he is a no-nonsense guy and he’s not going to spoon feed us. (I gave him the sub-title: the “Dr. Phil of the Literary World.”)

How to create a brilliant tagline

When my blog was still called Cat’s Eye Writer, my tagline was helping bloggers educate, engage and entertain. Now that I’m transitioning to the Judy Lee Dunn blog, it’s a work-in-progress. For now, I’m easing into it by pulling in the better known name, Cat’s Eye. But eventually, I’ll be applying the principles of a good tagline to creating my new one.

Here are some things to think about when creating your tagline:

1. Make it short.

10-12 words is good. 6 or fewer is even better. Many times if the process is a struggle, it means you haven’t clearly defined your blog yet.

One of the best short taglines I have ever seen comes from the Zen Habits blog: Breathe. It isn’t always possible to sum it up in one word, but when it’s done well, it really works.

2. Make it sticky.

If visitors remember your tagline, they can more easily tell other people about your blog. Play around with visually appealing, image-rich words that instantly give readers a picture in their minds.

I like the tagline of Nomadic Chick, a travel blog: Cubicle Dweller to Traveling Gypsy, because I can visualize that. I know where she used to be and where she is now—and what she blogs about.

3. Be clear.

This is not the time to dance around the theme and topic of your blog. Readers need to know within seconds what your blog is about, what they can expect to find there. What is the premise of your blog? Who is it for? What is it about?

Your measure should be: Will a complete stranger to my blog understand what its purpose is by reading my tagline?

Also, if the name of your blog doesn’t really tell visitors what it’s about, it’s especially key that your tagline does. For instance, the TwiTips blog has this tagline: Twitter Tips in 140 Characters or More (a nice twist on Twitter’s 140 characters or less).

4. Project your voice and personality.

People come to your blog because you are an interesting person. If you write funny, throw some humor into your tagline. If you have an attitude, make it a little edgy. You get the idea.

For instance, the blogger at Five Kids Is a Lot of Kids warns you that she is not going to sugar coat things—and she proclaims it in her tagline: raising kids to be self-sufficient enough to pay for their own counseling. That’s funny, a little edgy and not your typical “pink ballerinas” mommy blog. We have been forewarned. So we can choose to stick around or leave.

5. Consider building your tagline on your brand’s promise.

It’s a challenge but it can be done. If you haven’t tried it, maybe you should. Because it helps you define what your blog is all about and that’s a good thing. What are you promising readers if they stick around?

My friend Joanna Penn over at the Creative Penn blog states her promise nicely in her tagline: Helping you write, market and publish your book.

So what about you?

If your blog was a movie, what would its tagline be?

If your blog already has a tagline, would you like to share it in the comments?

Come on. Be brave and put it up for us to see. Because we could all use some extra inspiration.

This post is a revised article that originally appeared on For Bloggers By Bloggers.

Make sure you don’t miss a post.

88 Comments

  1. flowerpotsun July 8, 2012 at 5:18 pm #

    Okay, my tagline right now is “tales of quirk and wonder”. Feedback welcome!

    Reply

    • JudyDunn July 9, 2012 at 7:36 am #

      [email protected] course, with a writer, it totally depends on whether you are blogging to build your readership and fan base, you are trying to attract industry professionals or you want to be a resource for other writers. (My experience has been that it’s impossible to do all three in one blog.)
       
      If you want readers and buyers of your books/stories, I’m thinking that “tales of quirk and wonder is a good start. I’ve gotten to read some of your stuff and those descriptors fit your writing style. I would think about possibly adding a verb as sort of an invitation. (What do you want people to do when they get to your blog?) Or,  what benefit is there for them to hang around (suspend reality for a few minutes, visit another world, take a break from the drudgery, etc.)
       
      I love what you have going on over there.   : ) 

      Reply

      • flowerpotsun July 24, 2012 at 1:56 pm #

        [email protected]
         Thanks so much for the feedback. I’ll work on these ideas!

        Reply

  2. bdorman264 July 8, 2012 at 5:54 pm #

    dot me; that is all…..get it? billdorman.me…..dot me……….oh never mind…………

    Reply

    • JudyDunn July 9, 2012 at 7:39 am #

      [email protected], my friend. Your blog is so YOU. You have sort of branded yourself with “that is all.” And you talk about more than social media over there. You’re a hard guy to pin down. That. is. all.    : )

      Reply

  3. detoxin3steps July 9, 2012 at 2:46 am #

    Be brave? OK then…”Detox Techniques,Superfoods, Herbs and Holistic Detox Tips”
     
    Yup a bit search engine foody. Thanks for the dig in the ribs

    Reply

    • JudyDunn July 9, 2012 at 7:42 am #

      [email protected] know, there is nothing wrong with having a search engine-friendly tagline.  And what you have said here tells visitors exactly what they can expect to find on your blog. I like it because it helps me decide in a couple of seconds whether it’s something I want/need—or not. It’s reflective of your blog’s niche. And I like that. 

      Reply

  4. penandprosper July 9, 2012 at 5:55 am #

    My tagline at Pen and Prosper is: “Required reading for today’s smart writer.” Interesting, timely topic. 

    Reply

    • JudyDunn July 9, 2012 at 8:03 am #

      [email protected] and Prosper speaks to your goal, which I assume is to help writers making a living through their work? So that’s a good, strong title. My question, if I landed on your site and saw “required reading for today’s smart writer,” might be: Are your articles and posts focused on helping the writer of nonfiction with tips to improve their writing and land more freelance assignments? Or do they offer advice on the craft of fiction and promoting and selling my books? One possibility might be to refine your audience in your tagline. I have found that my taglines morph and evolve over time. Thanks for reading and joining the conversation here, Jennifer. 

      Reply

  5. susanwingate July 9, 2012 at 6:56 am #

    Great article. Great advice.

    Reply

  6. susanwingate July 9, 2012 at 7:41 am #

    My tagline is “Writing from the Couch” at http://susanwingate.wordpress.com/writing-from-the-couch-with-susan-wingate/
     
    Thanks for any advice you might offer. 🙂

    Reply

    • JudyDunn July 9, 2012 at 8:30 am #

      [email protected] tagline certainly gives me something to picture, but I’d like to see it a little more specific. I don’t get a sense of what exactly you write about. If you even inserted a word or two that clue me in to your focus/genre? And you might play around with a more reader-centric message. When I land on your home page, I am trying to decide if your blog meets MY needs. (I know, readers can be selfish.) 
       
      I wrote from the couch for a month last summer. It wasn’t much fun, though, because I had broken  my wrist.   : )
       
      It was great meeting you when were both interviewed on Andrea’s blog, Susan. Hope you are having an enjoyable summer. 

      Reply

      • susanwingate July 9, 2012 at 9:00 am #

        [email protected] Ooo. Thanks for the ideas, Judy. I have a bunch of ideas now. And, YES! I remember you and it was great meeting you then, too. Thanks for your help. I appreciate it so much. Now… off to work! 🙂

        Reply

      • susanwingate July 9, 2012 at 9:02 am #

        [email protected] about “Writing Quirk Fiction from the Couch.” She cringes and blushes. 

        Reply

        • JudyDunn July 9, 2012 at 9:05 am #

          [email protected], Susan. I really like that. (I am very fond of the word “quirk” myself.)    And you got the “fiction” in.  Nice.     : ) 

          Reply

        • susanwingate July 9, 2012 at 9:34 am #

          [email protected]… phew! I thought you were going to say, “Ich. Try again.” LOL. Thanks Judy. 😀 <big smiles>

          Reply

  7. SusieKlein July 9, 2012 at 8:44 am #

    My tagline for Recovering Church Lady is: “Pleasing God is Simply Not as Hard as You Think…”
    http://www.recoveringchurchlady.com/
     

    Reply

    • JudyDunn July 9, 2012 at 9:00 am #

      [email protected] will have to say that I absolutely love your blog’s title. The humility and empathy just shine through. And I get the feeling that you are not going to preach to me. Your tagline tells me that you won’t be complicating things and that maybe you even believe in a loving, accepting God. Nice job. 

      Reply

      • SusieKlein July 9, 2012 at 12:20 pm #

        [email protected], thanks for the wonderful reply! And yes, you got the message of my blog completely! Thanks so much!

        Reply

  8. AlvaradoFrazier July 9, 2012 at 10:32 am #

    I have two I love, use one for header and the other I placed as a ‘subject’ that I blog about. Tagline is: Maybe it’s not about the happy ending, maybe it’s about the story.” And “Strong Women Grow Here,” (which is also title of my first manuscript).

    Reply

    • JudyDunn July 9, 2012 at 11:37 am #

      [email protected], I see. You are trying to pull in the title of your book. That is certainly one way to look at it. I would personally not go with the name of my first book as a tagline, just because it’s kind of limiting. (What will happen when you write your second book, your third book, etc.?)
       
      The other tagline is interesting because it speaks to a story being a trip the readers take. They want to know what happens at the end but they also just want to enjoy the experience of getting there. I’m assuming you are blogging to develop a fan base for your fiction?

      Reply

      • AlvaradoFrazier July 9, 2012 at 3:06 pm #

        [email protected], I have 3 manuscripts (2 in revision, 1 with agent). I do understand that using a book title limits one, so I’ve made “Strong Women” as one of the subjects I blog about rather than insert it in the tagline. Thanks Judy for taking time to give me feedback. Mona

        Reply

        • JudyDunn July 12, 2012 at 7:53 am #

          [email protected] pleasure. Wow. Three manuscripts That’s great. 

          Reply

  9. TheJackB July 9, 2012 at 12:40 pm #

    Some years ago I played around with things like:
     
    “The Condom Broke”
     
    “Larceny, Mutiny and Insanity”
     
    “I Write. You Read. They Buy”
     
    Obviously didn’t use any of them because I am in love with that Groucho Marx quote on my header, but every now and then I consider creating my own tagline.
     
     

    Reply

    • JudyDunn July 9, 2012 at 2:11 pm #

      [email protected] daddy blog called “The Condom Broke”? That’s hilarious, Jack. 
       
      I have to tell you that your Groucho Marx quote is a favorite of mine. It doesn’t tell me instantly what you are about, though. I think immediately of a blog that covers friendships and relationships. We have had this conversation before and I understand that you don’t want to limit yourself. And from what I can see, you are developing a nice following over at TheJackB blog. So, if it ain’t broke, don’t fix it? 
       
      I am really enjoying watching your progress.   : )

      Reply

  10. DanaT July 9, 2012 at 12:54 pm #

    I am creating a blog for mothers with hypothyroidism called HypothyroidMom. I am thinking of using the tagline “Improving Health. Changing Lives”.  Any suggestions you have would be much appreciated.

    Reply

    • JudyDunn July 9, 2012 at 2:16 pm #

      [email protected] am having fun watching your blog’s birth. Because Bob is designing it, I get to see all the ways it is evolving. I think what you have going for you is that your audience is right there in the title of your blog. You write for moms who have hypothyroidism (even the ones who don’t even know it yet). 
       
      This makes your tagline a little easier because now you can make your message about the benefits of reading and subscribing. I think that tagline would work fine. You can always start with it and change as you define your blog more. (I have changed my blog’s tagline a few times over the four years I’ve been around.) Staying flexible leaves you open to new wording and new possibilities. 

      Reply

  11. courtcan July 9, 2012 at 3:49 pm #

    My blog title is “Court Can Write” (with “Court Can” as a play on my last name, Cantrell), and my tagline is: “See Court write. Write, Court, write.” So it’s pretty clear that readers are gonna get a ton about writing…and here and there, a bit about me. ; ) The “Dick and Jane” feel of it appeals to my sense of whimsy, so hopefully visitors will know from the get-go that I pepper my blogging with silliness, too.

    Reply

    • JudyDunn July 9, 2012 at 4:47 pm #

      [email protected] have always thought it was a clever tagline and I like to see the way you’ve branded the courtcan handle across social platforms.
       
      But it’s good to see that you’ve updated your tagline for the 21st century. In the old Dick and Jane readers, Jane, being the female, would always stand on the sidelines, either dressing up in mom’s dress and high heels or just watching Dick do all the fun stuff.
       
      “Oh, look. Look at Dick. See Dick run. See Dick jump.” Blah. Blah. Blah.  Made me naueseous to have to teach from those atrocious books.
       
      You at least have a girl writer doing interesting things.   : )
       
       
       
       

      Reply

  12. Di Mace July 9, 2012 at 7:56 pm #

    Hi Judy, hope you’re enjoying summer ’cause its cold and yucky down here and I’m so over ‘layers’!
    Anyway, here’s my onion….
    As my blog is attached to my business (bespoke copywriting service) website, my name (WORD SWORDS) does double duty, as does the tagline (Handforged persuasive writings). However to clarify my blog focus I’ve added a secondary/supporting tagline (Slay your writing foes …) to  the kicker section of all the post pages!
    How’s that for layers… 🙂
     

    Reply

    • JudyDunn July 10, 2012 at 7:35 am #

      [email protected] Mace | Word Swords We are having a streak of warm weather here in the south Puget Sound and I’m ready for some cold and yucky. So bring it.
       
      You have branded your blog with your business and for a very good reason. When we had our Cat’s Eye Marketing business, this blog was called “Cat’s Eye Marketing.” It was a very handy tool for educating potential clients and promoting our services. Your WORD SWORDS is such a strong title in  and of itself that you have a bit more leeway with your tagline. So your primary tagline speaks to what you do for clients and your secondary tagline gets that educating focus in? I think that works well. People are certainly not confused when they land on your site. 
       
      Hey, and thanks for leaving a comment over at Write to Done. It was my first guest post for them and it helps to get comments!

      Reply

      • Di Mace July 10, 2012 at 5:52 pm #

        [email protected] I really shouldn’t grumble about the weather here…living on the coast in the Northern Beaches of Sydney, ‘winter’ doesn’t really make a show here. Nothing like the central tablelands where I gre up in ‘real’ winters peppered by the joys of snow, black ice and wicked frosts. But that said, this year on the coast we’ve had far more ‘below 10C’ nights and far earlier than normal! At least it means I get to indulge my fetish for gloves, hats and scarves 🙂
         
        Thanks for your thoughts on the name and taglines…it’s always great to hear another’s thoughts voiced (especially a like-minded pro) rather than just brainiac-ing them through yourself. And yes, you got the layers perfectly right. Add to that the double/multi meanings of some of the words used, and you have me in one!
         
        And of course, a pwwwweasure to comment over at WTD. I remember what it was like when I guested there last year – I sweated on comments 🙂  I’ll read and talk to your stories anywhere they appear – especially fanatstic ones like your post over there today. It’s inspired me to morph my blog writing closer to the way I copywrite – brand stories – and incorporate stories rather than just educational! Thanksies muchly….

        Reply

        • JudyDunn July 10, 2012 at 7:03 pm #

          [email protected] Mace | Word Swords I know. As part of the Top 10 Blogs for Writers, we had a post with our individual tips on the Write to Done Blog, but somehow I can be bad at self-promotion. I was recently invited to write a guest post and that is what got me off my butt!  : )  I just need to do it more often. 

          Reply

        • Di Mace July 10, 2012 at 7:08 pm #

          [email protected] Yes, please.

          Reply

  13. carolw1 July 10, 2012 at 1:27 pm #

    Wow, my brain is abuzz with inspiration AND confusion. Inspiration to redefine exactly what I’m doing and what I want to do, and confusion over the mix of so-called taglines that I’ve used in the past. Since my subject is so broad and effects everyone, I’m finding it hard to narrow it down to the essence using this wonderful marketing criteria. 
     
    The tagline I use on my website is Discover A Better Way to go Through Life. What appears on my blog header is Life Tweaks. Basically, I want to help readers de-stress by showing them that small, easy changes in their lifestyle can make a huge difference in their stress level. One of my favorites quotes is from an book called Notes to Myself by Hugh Prather, “There’s a better way to go through life than kicking and screaming.”
     
    Any gems to throw my way?
     
     

    Reply

  14. carolw1 July 10, 2012 at 1:27 pm #

    Wow, my brain is abuzz with inspiration AND confusion. Inspiration to redefine exactly what I’m doing and what I want to do, and confusion over the mix of so-called taglines that I’ve used in the past. Since my subject is so broad and effects everyone, I’m finding it hard to narrow it down to the essence using this wonderful marketing criteria. 
     
    The tagline I use on my website is Discover A Better Way to go Through Life. What appears on my blog header is Life Tweaks. Basically, I want to help readers de-stress by showing them that small, easy changes in their lifestyle can make a huge difference in their stress level. One of my favorites quotes is from an book called Notes to Myself by Hugh Prather, “There’s a better way to go through life than kicking and screaming.”
     
    Any gems to throw my way?
     
     

    Reply

    • JudyDunn July 10, 2012 at 3:49 pm #

      [email protected] The double post. I have done that myself. Not sure how or why that happens.
       
      To me, with your tagline, “Discover a Better Way to Go Through Life,” when I first see it (keep in mind that split-second impressions are sometimes all you get when wooing a reader), I don’t get a picture. A better way to go through life seems too broad. You explain it much better in your second sentence, where you talk about the easy, bite-sized steps people can take to de-stress. So it’s all about stress and the small things people can do during the course of a day to reduce it? I might play around with that concept and get the easy and small steps in, and your topic, which is reducing stress in our everyday lives.
       
      I know, taglines can be a challenge, but you’ll usually know when you’ve hit on the right one. It’sll just feel right.

      Reply

  15. CatsEyeWriter July 11, 2012 at 8:41 am #

    @KDillabough Thanks for mentioning my blog tagline post, my friend. : )

    Reply

    • KDillabough July 11, 2012 at 12:59 pm #

      @CatsEyeWriter Totally my pleasure:)

      Reply

  16. CatsEyeWriter July 11, 2012 at 10:09 am #

    @bdorman264 Thanks for mentioning my blog tagline post, my friend. Always love hearing from you in the comments. : )

    Reply

  17. DanielSharkov July 13, 2012 at 7:41 am #

    @VBWise @catseyewriter Glad you enjoyed the post. 🙂

    Reply

  18. CatsEyeWriter July 13, 2012 at 7:55 am #

    @VBWise Thanks for reading my post on better blog taglines. Glad it was useful. : )

    Reply

  19. MarkCombs July 14, 2012 at 1:20 pm #

    Helpful topic, Judy. I’ve been trying to rename my blog for weeks now, after being told that Google isn’t fond of my current choice. It’s been kind of like trying to rename your dog after calling him George for 5 yrs. Nothing really sounds right and anything “catchy” sounds more corny than catchy.
     My tagline for Splinter In The Mind’s Eye has always been “the blog that helps you think about the things you’ve always thought” but I’ve never officially posted it in the title.

    Reply

    • JudyDunn July 14, 2012 at 1:48 pm #

      [email protected] Mark,
       
      Thanks for joining the conversation. I know exactly what you are going through. It was particularly hard for me to let go of Cat’s Eye. It wasn’t just the name recognition I had built up, but also the ‘sentimentality factor.’  When we started in business, all those years ago, we were Cat’s Eye Graphics. The end morphed many times (Cat’s Eye Design, Cat’s Eye Marketing, etc.), but it was always Cat’s Eye. But moving my sole focus to author, I needed to build a platform with that name, in order to promote my books. I just today changed my Twitter handle to @JudyLeeDunn, so I’m making progress in the arena of consistency. 
       
      On Splinter in the Mind’s Eye (by the way, I’ve always been intrigued with that title), I think it’s important to get specific enough in your tagline so that people get an instant sense of your topic(s) and why they might want to stick around. So, you are encouraging people to look at the beliefs they have always held and consider other viewpoints? Or am I getting that wrong?
       
      At the very least, perhaps a highly visible bio box on your home page, in prime real estate (above the fold, etc.) that explains more who you are and what you talk about on your blog. I haven’t visited your blog in a while,  so maybe you are already doing some of these things.   : )  Good luck with your changes!
       
       

      Reply

  20. rdopping July 15, 2012 at 7:02 am #

    Ok @JudyDunn  We went and changed ours when we went to self-host. Not because we went to self-host but because we thought it aligned better with the “about” and “want some help?” pages that were also reworked at the same time. To me, it seems to work but like @TheJackB suggested over at his place the beauty is that you can experiment.
     
    My only concern is that changing things too many times can leave people wondering if YOU know what your “house” is about. Well, anyway….
     
    “A place for sharing ideas and building on personal experiences.”
     
    I would love to hear from you what you think that means to you. Anyone for that matter.

    Reply

    • JudyDunn July 15, 2012 at 7:52 am #

      [email protected] Hello, my friend. Good to see you here. First off, I just want to say that I agree with @TheJackB …up to a point. I coined a term a while back to describe my blogging philosophy (and wrote about it on For Bloggers by Bloggers). I call it blog-as-lab.:
       
      http://bestbloggingtipsonline.com/7-ways-to-use-your-blog-as-a-lab-even-if-you-sucked-at-science/
       
      Experimenting, trying different strategies is a great way to improve your blog. But, obviously, changing your tagline too many times within a short period is just going to confuse your readers. I do think, though, that as you travel in your blogging journey, you figure out more what your blog is about. It evolves. YOU evolve.  If your focus changes, you will probably want to change your tagline. If you more clearly define your blog, your tagline may need to change.
       
      I didn’t go into it in this post, but the approach you take with your tagline can also differ, depending on whether your blog is a lead generation tool for your business or not. Some bloggers whose goals are to get new clients from their blog tie their taglines to a benefit of some sort: what they provide on their blog that can help prospective clients or customers do something better, easier, faster. So taglines can be more challenging to create if you blog about very general concepts (like ideas and personal experiences). Because I can’t get a picture in my mind when I read those words.
       
      An example: Dana in the comments above. Bob is helping her build her blog. Her blog, HypothyroidMom, will offer advice to pregnant women and mothers  diagnosed with (or having symptoms of) hypothroidism. She is still playing with her tagline, but her most recent version is something like “HypothyroidMom. Improving health, transforming lives.” So we know right away that she is going to help us sort through our health issues. 
       
      Your general tagline above will attract some people and turn some away (the ones who want advice or help with specific topics). I’m wrestling with this right now myself as I think about my new tagline.   : )
       
       

      Reply

      • rdopping July 15, 2012 at 9:06 am #

        [email protected]@TheJackB Solid points here. Thanks a ton BTW. You are right in that my tagline is very generic. I will have to think on that a bit. Thinking out loud here but the idea with http://theviewfromhere.ca is a personal viewpoint on the industry of architecture and design specific to management so maybe I need to focus the tagline better toward that intent.
         
        Again, I do appreciate the time you take to offer your opinion. Very, very helpful.

        Reply

        • JudyDunn July 15, 2012 at 9:19 am #

          [email protected] Okay. Now we’re getting somewhere. If your intention is to interest prospective clients in your services—architecture, design as it relates to management/leadership—you may want some of those words in your tagline (IF, that is, that’s what you blog about). I see nothing wrong with throwing other posts in now and then, (as you know, I am especially fond of the storytelling/personal experience strategy), but I try to relate it to a concept/idea I’m trying to drive home. Interesting stuff we’re talking about. And I know that our friend @TheJackB has his own take on this subject. This is what I love about blogging. The rich discussions!

          Reply

        • rdopping July 15, 2012 at 9:55 am #

          [email protected]@TheJackB Agreed! I will think on it and make a shift. It’s been 6 weeks since I shifted so probably a good time to make the change. I am thinking about my first newsletter and maybe that’s the catalyst to get it out there. 
           
          Thanks again and I agree. I love the discourse that goes with this platform. Look what I learned today by simply engaging with you. 🙂

          Reply

  21. lindaw July 21, 2012 at 11:50 pm #

    Good morning Judy!
    A timely post to drop into my inbox – thank you.
    My site was originally intended to attract people to Austria and (hopefully) to stay in my chalet. I didn’t think beyond that, nor indeed what I was going to write about other than that it would be something about Austrian Alpine Holidays. Perhaps not the bets marketing strategy!
    But I am so glad I didn’t tie myself down too tightly at that stage. The purpose is changing and I believe it is now time to think about a tag line. Still Austria, therefore alpine and most definitely still holiday related.
    But now I plan to use the site as a business in it’s own right to do paid ‘advertising’ for attractions people might wish to visit when on holiday. None of these trashy banner type things, mind, but proper articles. It’s a bit of a cheeky cheat really – I would have had to write about them in any case, but it’s so much more fun if I think I can get paid for it at the same time!
    Any help anyone can give me in relation to what might be a good tagline for the re-purposed posting would be very much appreciated.
     
    Kind regards,
    L
     

    Reply

    • lindaw July 21, 2012 at 11:51 pm #

      Ooops, apologies for the typo 🙂

      Reply

    • JudyDunn July 22, 2012 at 8:35 am #

      [email protected], now that’s specific. Are you saying that you rent out your chalet In Austria only over the holidays? I think with Alpine in there, though, you might have lots to write about, even in the non-holiday times.
       
       I think that affiliate sales can work well on a blog if the right boundaries are established (and if you have an audience of readers that already knows, likes and trusts you. For instance, I only refer to products that I know firsthand and have confidence in. I rarely blog about them, but readers can find them on my “Products I Trust” page.
       
      On you tagline, first, decide on the goal of your blog (if you haven’t already done so) and work from there. And think about the clear takeaways/benefits for your readers. Mix and match words, looking for strong ones that evoke images and feelings/emotions. Taglines are always works-in-progress, so once you create your first one, you can go back and refine/revise as your blog or business evolves. It’ve found it’s best to just jump in. Good luck!
       
       

      Reply

      • lindaw July 22, 2012 at 8:47 am #

        [email protected] for that Judy – you’ve given me plenty to think about!
         
        The chalet is let all year round, though most interest from potential ‘guests’ comes in the winter months for the skiing. My mission is to get people to view Austria as an all season destination – lots on offer in the spring, summer and autumn so no shortage of topics to write about!
         
        I think maybe  ‘holiday haven’ has to come into it somewhere, but just haven’t come up with anything yet.
         
        I like your ‘Products I Trust’ idea – for me that could be specific venues/attractions, perhaps?
         
        Kind regards,
        L

        Reply

  22. JoanneGuidoccio July 29, 2012 at 9:47 am #

    Excellent tips! RT The Hollywood Guide to a Better Blog Tagline http://t.co/J7Rej1e1 @JudyLeeDunn #blogchat #blogging #amwriting #writer

    Reply

  23. DadandBuried July 29, 2012 at 6:27 pm #

    .@JudyLeeDunn I think they can be fun to come up with, dunno how effective they are. Blogs aren’t movies! #blogchat

    Reply

    • JudyLeeDunn July 29, 2012 at 6:32 pm #

      @DadandBuried Absolutely. Blogs AREN’T movies. But the same concept applies (what are you about and tell me quickly). #blogchat

      Reply

  24. ICT_GURU July 29, 2012 at 6:32 pm #

    @JudyLeeDunn Think as bloggers we should make it easier for new readers to connect with our stuff Taglines help & keep us on topic #blogchat

    Reply

    • JudyLeeDunn July 29, 2012 at 6:37 pm #

      @ICT_GURU I have found this true. ESPECIALLY for the visitors who first land on our blogs Great point. #blogchat

      Reply

  25. DadandBuried July 29, 2012 at 6:42 pm #

    @JudyLeeDunn Current: “Bear witness as a man becomes a father & his social life becomes a corpse.” New: “The anti-parenting parenting blog.”

    Reply

    • JudyLeeDunn July 29, 2012 at 6:47 pm #

      @DadandBuried Now THAT sounds interesting. I absolutely LOVE the concept of an anti-parenting parenting blog! #blogchat

      Reply

  26. Nathasha Alvarez August 26, 2012 at 7:49 pm #

    It was nice chatting with you on #blogchat. Thank you for the advice. I have three sites with three different purposes and three different taglines.
    1. http://www.audaciouslady.com Latina Diva on Wheels
    It’s my personal blog about anything I feel like writing about without worrying about rules and regulations.
    2. http://www.audacitymagazine.com The Disabled Magazine for the Abled Mind
    It’s a bit controversial for some people but the truth is that this site which is a non profit is designed for people with ONLY physical disabilities with no mental disabilities.
    3. http://www.lacosmopolatina.com tagline needs to be changed: LaCosmopolatina is the free daily email for the modern Latina who thinks in American, but loves in Spanish.

    They are all works in progress. What do you think about their taglines? Love feedback.
    Thank you again and see you next week on #blogchat

    Reply

  27. Steven October 31, 2012 at 8:17 am #

    Hi Judy, I’ve just found this post.
    Can I have your thoughts on:

    “sparky ideas for busy entrepreneurs” and
    “inspiring and enabling entrepreneurs to excel”

    Thanks,

    Steven.

    Reply

    • Judy Lee Dunn November 3, 2012 at 2:43 pm #

      Hey, Steven,

      I just saw this. Without visiting your site, off the top of my head, my first reaction was, of the two, the second is more appealing because it has a benefit (you are helping biz owners to be more successful?). But it still doesn’t give me a picture. Perhaps you help them do something better, faster, easier? If you are a coach, maybe you help them develop a specific skill set? Reach their customers/clients more efficiently? Close more sales?

      Try writing down lots of ideas, the more concrete the better, then start playing with the words. Taglines can be a work-in-progress, but the more you help your readers/potential clients picture what you do, what the end result is, the better. Try replacing the “excel” with something more specific to the results you help them achieve. Just buy initial thoughts.

      Reply

  28. Randy Willis December 19, 2012 at 6:24 am #

    I just found this while researching blog taglines. It’s a great post!

    Interestingly, the most popular post on my blog (by far) is a post about “one point preaching” (i.e., a sermon built around a single, clear, “sticky,” well-stated point). Even though I’ve been doing this for six years, I still feel like I have so much to learn (writing a “tagline” or “bottom line” every week certainly has its challenges!).

    Thanks for your post!

    Reply

    • Judy Lee Dunn December 19, 2012 at 9:39 am #

      Randy,

      Welcome to the community! Your “one point preaching” is an excellent variation on the blog tagline. It’s really your takeaway, isn’t it? What one thing do you want people to most remember? I’ll bet that keeps you focused when delivering that sermon, too. : )

      Thanks for giving us all more things to think about.

      Reply

  29. Andrea April 23, 2013 at 9:46 am #

    Lately I’ve changed my tagline to “You can’t change your brain but you can change your Mind”, it’s not perfect but better than the old one.

    Or maybe I could write something like “Your Mind, Your Health, Your Life, My Help”.

    Now I’m hesitant and dithering, whatever is the best word.

    Thanks for another great article Judy. 😉 And for the +1, much appreciated.

    Reply

    • Judy Lee Dunn May 23, 2013 at 8:51 am #

      Andrea,

      Sorry I missed this! Actually, knowing a little more about what you do, I’m kind of liking your first one (“You can’t change your brain, but you can change your mind”). I think “change” is an important word and what your blog is really all about.

      Reply

      • Andrea H. May 23, 2013 at 9:06 am #

        No problem Judy. Actually I used the first one for a while but now I’ve changed to “Imagine. You. Different. – Imagine. It. Possible.”

        What do you think? 🙂

        Reply

        • Judy Lee Dunn May 26, 2013 at 8:23 am #

          Andrea,

          Just one person’s opinion, but I don’t see “imagine” as strong as the feeling “change” gives me. What do clients who hire you want? What do you help them with? I would brainstorm that a little more to figure out what your brand’s promise is, what your clients would see as a benefit.

          Of course, you certainly know your culture and the population you work with better than me, so I could be wrong. (Americans seem to respond better to the concrete, “touchable” things as benefits.) : )

          Reply

          • Andrea H. May 26, 2013 at 9:52 pm #

            Every opinion is important especially if it comes from someone who knows what she is saying. 🙂

            In the field of Personal Development, and in almost every other, imagination is the first step toward change or creating things because first someone imagines something and then he creates it, so to speak. Wright brothers created the airplane this way.

            A variation of “fake it until you get it” as related to improving oneself.

            So now I have to match imagine with change. I’ll let you know when it’s done. Thanks for you help Judy. 🙂

            Reply

          • Andrea H. May 26, 2013 at 10:51 pm #

            Now I went this way:

            Imagine what You want to Achieve, Your Mind will take You there. Improvement=Goal+Imagination+Action

            Have a great week! 🙂

            Reply

            • Judy Lee Dunn May 27, 2013 at 1:03 pm #

              The first line (minus the Improvement= Goal, etc.), while a little long, captures more of what you are about, at least for me. You are using strong words here: “Imagine,” “Achieve,” and “Your Mind will take you there. It pretty much tells me what you will be talking about on your blog.

            • Andrea Hypno May 27, 2013 at 9:12 pm #

              I’ve had probably a kind of ESP and got here:

              Personal Development Law: Imagine what You want to Achieve, Your Mind will take You there.

              Next I’ll find a good summary of it but it’s a first step. Thanks for the useful hints Judy, much appreciated. 🙂

  30. Tom Tall Clover May 20, 2013 at 6:05 am #

    Judy, you and Bob are \\\”The Dynamic Duo of Blog Best Practices\\\” Hey how\\\’s that for a tagline? I learned a great deal and the funny thing is I was trying too hard to create an SEO-focused tagline, which in the end I was unhappy with and likely did nothing to draw folks in.First tagline: Homeward Bound on Puget Sound. Putting in a Good Day on Island Time. Second tagline: Fruit, Flowers, Baked Goods and a Blog. Putting in a Good Day on Vashon Island Time.Ugh, now I see the light. Here\\\’s what I\\\’m thinking for my new and improved tagline. \\\”Cultivating a Life Between Too Little and Too Much.\\\” What do you think? OR perhaps, \\\”Cultivating a Place Between Too Little and Too Much.\\\” Thanks again for the sterling tips. Tom

    Reply

    • Judy Lee Dunn May 23, 2013 at 8:58 am #

      Tom,

      Sorry for the tardy reply. We were out of town, back east at our daughter’s college graduation.

      Thanks for the compliment. That is very kind of you.

      I’m going out on a limb here because I haven’t read your blog, but here is what I’m thinking. Your last tagline is intriguing, but I think I like the second one better because it gives me a picture. If you blog about farming and making your products, and on an island to boot, that’s a great visual (and the stickier the tagline, the more people will remember you). Another option: “Blogging about fruit, flowers and life. On Vashon Island time.” I would play around with that and see what you come up with.

      Reply

  31. Tom Tall Clover May 23, 2013 at 9:04 am #

    Thanks Judy, appreciate the feedback. I\’ll play around with it for sure. And congratulations to your young scholar!

    Reply

    • Judy Lee Dunn May 26, 2013 at 8:10 am #

      Glad to help, Tom. Taglines are works in progress and I change mine whenever my focus changes. And thanks for the congrats. It was an amazing event, steeped in tradition. Tears all around. : )

      Reply

  32. Kim January 11, 2014 at 12:35 pm #

    I found this post while searching for help and direction with coming up with a tagline. I am currently moving my blog over to WP and giving it a make over with a logo, banner and tagline but I lack in the creativity department! We are getting ready to depart on another epic adventure and am hoping to have this transition complete before we head out.

    I would love any suggestions on catchy taglines for our blog. you can check us out at http://www.wanderingwalters.com. Any help would be appreciated! Thanks so much!

    Reply

    • Judy Lee Dunn January 18, 2014 at 8:12 am #

      Kim,

      Thanks for visiting. This post, one of my older ones, still seems to have legs. This is a big (and important) topic and it takes some deep thinking to go through the process, more time than I have here. But when I was providing consulting services for tagline development, I would always ask people to answer two questions first: 1) What is the purpose (reason for being) of your blog?; and 2) What is the big benefit your eaters will take away from your content? If you start there, it will lead you to some key words that you can play with in creating a catchy tagline.

      I am writing an ebook on this very topic. Watch for it on the bobwptutorials.com site. It will be a guide to blog tagline development, with worksheets to help people focus. My husband and I have a WordPress-focused business and will be launching a new membership site on February 1. It will walk members through the basics of WordPress, how to choose the right theme for a blogger’s specific needs, the most useful widgets and plugins, etc. Even if a blogger isn’t interested in the membership side (members get the blog tagline development guide and other ebooks free), the ebook will be for sale for non-members.

      Thanks for dropping by and good luck with that tagline. 🙂

      Reply

  33. Bharat June 29, 2014 at 12:49 am #

    Judy, It so true that this post has deep roots and It is indeed a good post to read before settling on Tag line for blog.
    I would love suggestions from you for my blog http://www.traveljots.com

    Regards

    Reply

Trackbacks/Pingbacks

  1. It’s time to unpack. His story must be told. - July 9, 2012

    […] came across a blog post today about fulfilling the mission of your blog’s tagline. What are you promising readers if […]

  2. Friday Features #13 - July 13, 2012

    […] The Hollywood Guide to a Better Blog Tagline by Judy Lee Dunn at Judy Lee Dunn […]

  3. Interns' Choice -- Week of 7/9 - July 13, 2012

    […] Hang in with me here). Judy Lee Dunn, the driving force behind Cat’s Eye Writer, thinks that thinking like you’re a Hollywood hotshot can help you out with your blog. It’s […]

  4. Homepage - August 15, 2012

    … [Trackback]…

    […] Read More: catseyewriter.com/2012/07/08/the-hollywood-guide-to-a-better-blog-tagline/ […]…

  5. It’s time to unpack. His story must be told. - August 30, 2012

    […] came across a blog post today about fulfilling the mission of your blog’s tagline. What are you promising readers if […]

  6. Writer’s Mail - April 19, 2013

    […] http://catseyewriter.com/2012/07/08/the-hollywood-guide-to-a-better-blog-tagline/ […]

  7. Get to the Point: 5 Storytelling Tips for Bloggers - December 16, 2013

    […] In my post, “The Hollywood Guide to a Better Blog Tagline,” my main point was the importance of a concise blog tagline in attracting and keeping readers […]

  8. The Original Dad Blogger- What Is A Tagline Worth? - The JackB - February 23, 2015

    […] responsible for making me think about taglines. I am not sure if I ever told her that I have used The Hollywood Guide to a Better Blog Tagline as a […]

Leave a Reply