I am not a a data cop. In other areas of my life, I have tendencies toward OCD—lining up the pens on my desk with equal spaces in between, positioning the cat food cans on the shelf with the Friskies cats all facing forward, counting my M&M’s, and sorting them in two’s, things like that.
But I have never become paranoid about the number of blog subscribers I have. I have even written about how losing blog subscribers can be a good thing.
The dawning of Monday, September 17, 2012 changed all that.
Blogging is not for wimps
I view by blog subscriber numbers roughly once a week. On that Monday, the 17th, I sat down, cup of Starbucks Willow Blend in hand, and clicked on my feed stats.
And then I froze in my chair, gaping.
The graph showed a straight down trajectory, a nosedive, like some stock report right after the 1929 Wall Street crash. You know, the ones that made grown men in business suits jump from tall buildings?
The line intersected with the baseline and my subscriber number said “0.” That’s right. Zero. Nada. Zilch. The big goose egg.
It happened to a lot of people who were using Feedburner for their RSS and email subscribers. It had already happened to Feedburner users in Europe and Asia, except that those bloggers never got their subscribers back.
They lost them all.
Over the last month, I’ve been hearing the rumble: that Google is getting reading to close Feedburner down. In fact, their Twitter account has already been closed and their API was already deprecated and is on track to close on October 20.
That—and the shock of waking up to the crazy number 0— was all I needed to know that it was time to move.
This blog is moving to FeedBlitz
I was able to retrieve my subscribers in time (phew!) and am starting the migration process to FeedBlitz, a premium feed service that’s much more reliable, has much more detailed stats and offers a better customer service experience (actually, Feedburner had nothing in the way of customer service).
If you subscribe to this blog and receive it by email, you don’t need to do a thing. You have been moved over to FeedBlitz and you will continue to get the posts.
But if you subscribe by RSS feed, I need your help.
If you are an RSS reader subscriber, you will need to resubscribe. It’s easy. Just click on the link below:
I don’t want to lose you as a subscriber!
(Take note: I use exclamation points very sparingly.)
If you are considering moving your blog to FeedBlitz, Bob is documenting the migration of my blog and will have a series of video tutorials to show you exactly how we did it.
And if you are on Feedburner, you might want to download your email subscriber addresses right now, before they are gone forever.
What about you?
What do you use as a subscriber service?
If you use Feedburner, have you seen wildly fluctuating subscriber numbers recently?
Are you worried?