I listened in on a great discussion last week. (Hmmm…or was I a lurker?) It started at Copyblogger.com. Guest blogger, ad executive Bob Hoffman, compared web marketing to marketing on TV: ‘people with stuff yelling at people with money.’ He was talking about the one-way, non-interactive web marketing model. But is social media marketing really […]
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Confessions of a Recovering Self-Improvement Junkie
Got your attention, didn’t I. Last week I read a post by Seth Godin, one of my favorite bloggers, called How to Read a Business Book. In it, he makes the bold statement that all business books are 95% motivational and 5% “recipes” for action. He contends that the bullet points are not the point. […]